2min chapter

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards cover image

Episode 169: Podcast 169 - An Avatar is YOUR Best Customer - How Are You Communicating with Them to Find You?

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

CHAPTER

How to Get in the Best Shape of Your Life

With fase, we're going fishing with hooks based around emotional things that people are obsessed with. For example, the way i met stew was i wanted to get better at pull ups. Within 15 minutes, i'd signed up for stew most expensive thing. Why? Because pull ups were right there on my mind, in the subconscious. You know, hey, i woing to show you how to get in the best shape of your life. But an emotional appeal is more of a logical appeal than an emotional appeal.

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