65: How did we go from selling soap to selling our souls?
Dark History
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'Sex Sells' in Advertising: Origins and Impact
This chapter explores the origins of the 'sex sells' concept in advertising, tracing it back to the inclusion of sexually suggestive collectible cards in tobacco packages in the 1870s. It examines the impact of advertising techniques, such as Eddie Bernay's, on the popularity of sex appeal in the 20th century, as well as the shift towards selling a story of aspiration rather than just a product.
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