The Best Audiences - The Ones That Work

If you're a bootstrapper, your ad budget is maybe a few hundred dollars. It's not a few billion. So you better reach exactly the people you need to reach through your ads for that kind of money. And that is much easier with a well defined audience and as niche as it gets. Some of the ideas we validated had audiences like indi music label owners or podcast creators. These are audiences that are niches that are well defined. There are numbers available for these kind of groups. For tyler and i, those were also the ideas that were much easier to validate.Knowing your audience allows you to look for perfect candidates for customer exploration. That brings me to another