The Next Big Thing in Customer Experience

Jason: I really like what you guys have done over at scratch and I like your frame of thinking interrupting patterns creating better customer experiences. How can we make something that is just that little bit more interesting than a flat stat website that maybe has personalization while collecting super valuable zero and first party data? Nick: In this age where privacy protections for consumers are really making it very difficult to grab data like we used to, brands are stuck in a very unenviable position now they're spending more and more money on acquisition. Jason: At least if you're gonna go and see you're gonna have these massive budgets with google and with meta then we might as well use the same tactics so