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SMP 117: European Commercial Solar Discussion with the Pioneer of PPA Financing in Europe

Solar Maverick Podcast

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The Loss of Sales Teams in Europe

On the grid connected side in Europe, as people started to switch to PPA's, I think it's started out with utility PPA's. You don't really need a sales team to do a utility PPA because you just need to call the utility and they will kind of behave as a government agency. So that accounted for a large bulk of what was done on the PPA side early on. And then you have crazy people like us who start a solar power company in Sweden without subsidies that's crazy. But you have to not be an entrepreneur to be crazy.

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