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The NFL
Acquired
The NFL and the NFL - What Rosel Wants to Do in the NFL
Before becoming commissioner as GM of the Rams for only two or three years, Rosel made them into the most profitable team in the league. He sets up the first in-house kind of institutionalized merchandise store for the Rams. So he's got the right background here and he comes in. And within a year, he completely changes the NFL.
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