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The Importance of Air Travel as a Market
The thing I keep thinking is like if this company can extract 25 to 30% margins. Then the airlines are not going to let that happen at scale. And so maybe the total addressable market is just this right it might be three to five million dollars a year top line which is not bad. But we're getting to a point where I'm like $13 million investment to make a million dollars in this kind of crappy corner of the market as I think about it.