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Chinese tourists spend more on international tourism than any nation on earth: Who will win their hearts?

The Bridge to China

00:00

LVMH Controls Every Lecture. Yummy.

In 2014, Chinese tourists spent $165 billion abroad eclipsing the United States. No other country spent as much in 2014 as China did. By 2017, China spent $257 billion abroad, almost double the United States and about quadruple Germany. In 2023, 2.1 billion trips will be made by Chinese people to international destinations.

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