The Importance of Data in Marketing

Marking is about having solid foundations, right? So it's about understanding what your messaging is and making sure the quality of whatever you're pushing out through whichever channel is of the utmost quality. Data is now the life bline of what we do - everybody needs to be data focused no matter what function within marketing. And as a leadership team, what we've done is almost started with the data. At every meeting i gave us, look at the data. Let's look at the subsente. Let’s look at the return investment, the margin sector, by market, et cetera. The biggest lesson learned for ast ove the last fifteen months has been that failure is