How to Make Money With Google AdSense

The key thing is people are going to be more likely to click on ads when they're relevant, all right? So I think relevancy is a key. If you are building a website to simply draw people in and send them away, then display advertising maybe does make sense. And we see a lot of really big blogs like Mashable, for example, published 30 posts a day. We know that they're funded by display ads because it's a frequency play.