How Are Brands Adapting to This Acceleration?

How are brands adapting to this acceleration and to all the new trans that i brought about with it? Well, i guess the first thing i would say is, they're really not new trends. They're not new trends to you and me. And frankly, most of these betbe organizations. Use a uber and they use amazond, they use yelp and doordash, and they have their groceries delivered. So they're in their personalise there. No, they're not a new trend to them. It's a new trend, i guess you might call it to the organization, how they operate um. But to your question on how are they adapting,  it