How Do You Scale the Industry?

In 2015 and 16 and 17 was really nascent. And then all the farms that you could buy from were really inefficient because they would sell like half a cow, which is two massive trash bags full of meat. Or there'd be farms that would ship direct, but they would have to you'd have to like get it overnighted. So $150 in shipping to send you like $20 worth of meat. You had to be a hardcore. Yeah. We didn't think we were going to double, but then we doubled the business again. And then we did 450 to 550 last year. This year, we don't know where we'll end up. We were hoping to be north of

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