The Best One Yet cover image

💅 “A Positive Sum Game” — Barbenheimer’s precedent. Twitter’s X-out. Deodorant’s surge.

The Best One Yet

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The Rise of Deodorant

The Dow just rose for its 11th straight day in a row. Spotify is raising the price of its music subscription by $1. Barbenheimer was the fourth best movie weekend ever because we have superhero fatigue. And our third and final story, Unilever is enjoying a boost in deodorant sales.

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