B2B Marketing with Dave Gerhardt cover image

6 Steps to Building a Customer Insights Program with Shoshana Kordova

B2B Marketing with Dave Gerhardt

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The Importance of Customer-Infused Messaging

This chapter explores the critical role of customer-infused messaging for B2B tech startups, highlighting the importance of engaging with customers to gather valuable insights. It addresses common challenges in understanding customer pain points and emphasizes how these insights can enhance marketing strategies.

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