The key thing here is, sure, innovate along the margins, but mike, to your going on, e's very reasonable. Just make it backward compatible, and then people can make a decision. There's another interesting example of this that's happening right now in real time, and i've seen a few people talking about it, but i don't know if it's been fully acknowledged yet. O. Substack awsome product enables creators to build subscription, a subscription news letter businesses. And they distribute those news letters over email,. Which is, by the way, a brilliant start up strategy because everyone in the world has emal so you have an infinite pool of consumers potentially tap

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