
Virgin’s rollercoaster return & why Australia is a two-airline town
The Fin
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The Rise and Rise of Virgin Australia
This chapter explores the inception of Virgin Blue in the mid-2000s, fueled by Richard Branson's innovative marketing strategies. It traces the airline's growth into Virgin Australia, highlighting its evolution amid challenges like the COVID-19 pandemic and significant debt. Additionally, the chapter examines the strategies employed for recovery and the ongoing considerations for sustainability in a competitive market.
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