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Clarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedIn

The LinkedIn™ Branding Show

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Importance of Clarity in LinkedIn Branding

The chapter delves into the crucial aspect of clarity in branding on LinkedIn, emphasizing the need for clear statements in profiles to enhance communication. It discusses missed opportunities by not aligning profiles with target audiences and stresses the value of specificity over vagueness in optimizing visibility.

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