Redfin On The Attack
Motley Fool Money
00:00
Redfin's Innovative Commission Strategies
This chapter explores Redfin's new commission structure designed to attract top agents by offering favorable splits for self-sourced sales in high-value markets. It highlights the challenges of retaining talent in competitive areas like Los Angeles and San Francisco, and the importance of personalized services in luxury real estate. Additionally, it discusses the integration of technology and strategies for maximizing home value through effective renovations and user-friendly online experiences.
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