WARC Talks Finding Gen Z
The WARC Podcast
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The Role of Social Media in Music Discovery
TikTok is an interesting space to watch, but the behavior is that TikTok is part of that discovery journey. What has increased as a sort of new media consumption moment is audio streaming and podcast listening. Gen Z are able to fit this into parts of their day where they're not doing things like watching TikTok or I don't know if it's around their work routines.
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