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Exploring AI Applications in Marketing and Sales
The chapter delves into various use cases of AI in marketing, emphasizing its efficiency at scale in tasks requiring processing large amounts of data and making numerous decisions quickly. It also discusses how AI tools can assist individual marketers by providing end-to-end support, optimizing processes, and improving over time. Additionally, the chapter explores the evolving role of AI in sales, touching on advancements in voice technology and its potential to handle non-complex B2C sales tasks in the near future.