#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
Starting Small With Data
Wel, one of your beliefs is that starting small with data is very much the way forwards. Maybe you can talk a little bit from abeatbe markts perspective about why you think people got cod out by that. I just think iti starting small is a reaction that's necessary given the direction that the market has gone, i think, for far too long.
Play episode from 04:58
Transcript
