Are You a Devil's Advocate?

i think we've talked about on the podcast before when we talk about this topic of expert positioning, that your perspective can be as important as any kind of massive knowledge you have. There's all these perspectives that i think we have, and i don't think we give ourselves enough credit for that. I would say, again, you go to the folder, the expert positioning folder, if you want o put that's nice. And and just start the list and just bullet point these things. It's really a good idea. Next now, i've had a client, now, some big companies have already done this,. And then i have a client that did this also, and i'm