In the forties, abraham maslow wrote about the democratic personality. He said that people respect other human beings as different from each other rather than better or worse. The celebration of difference is central to the democratic person then you're going to give folks images unlike themselves. Second thing is key, not occupying all of a person's attention. Ays be you. We want you to be you.
In 1940, a group of 60 American intellectuals formed the Committee for National Morale. “They’ve largely been forgotten,” says Fred Turner, a professor of communications at Stanford University, but their work had a profound impact on public opinion. They produced groundbreaking films and art exhibitions. They urged viewers to stop, reflect and think for themselves, and in so doing, they developed a set of design principles that reimagined how media could make us feel more calm, reflective, empathetic; in short, more democratic.