Conversion Tracking Playbook cover image

Cookies 101: A Simple Breakdown on 1st vs 3rd Party Cookies + How To Analyze Cookies on Your Website

Conversion Tracking Playbook

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Introduction

First-party cookies are not going away anytime soon. Your website relies on first-party cookies to do things like storing your cart details. If a shopper adds two different products to their cart, then a cookie needs to be able to store that. The other easy one is just thinking about your logged-in status.

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