12min chapter

Americast cover image

Has there ever been an election campaign like THIS before?

Americast

CHAPTER

Racial Identity and Electoral Strategies

This chapter examines Kamala Harris's racial identity, highlighting her Indian and Jamaican heritage while addressing the criticisms she faces in the political landscape. The discussion parallels her journey with that of Barack Obama, focusing on the strategic framing of identity in campaigns and the challenges of energizing diverse voter bases. It also explores the impact of gender on electoral dynamics, particularly for female candidates like Harris and Clinton, stressing the significance of public perceptions and key demographics in shaping electoral outcomes.

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