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How to Craft Offers That Sell by Solving Client Problems with Eugene Song

The DigitalMarketer Podcast

CHAPTER

Crafting offers to solve client problems

In this chapter, they discuss the process of crafting offers that solve client problems and increase the top line in the company. They reflect on the value of generating $100-1 leads and how it changed their perspective on business. They talk about starting with the end goal in mind and then figuring out how to make things systematic, scalable, and profitable.

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