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5min chapter
Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Behind the Numbers: an EMARKETER Podcast
Intro
This chapter examines Gen Z's distinct shopping behaviors, emphasizing their reliance on both physical retail environments and social media. It particularly highlights the influence of TikTok in their product discovery and purchasing decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode