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Kevin Bethune: Innovation lessons from a nuclear engineer turned Air Jordan designer
Design Better
The Myopic Short-Term Effect of Layoffs on Design
Kevin Bethune: I'm a believer that still the idiosyncrasies and nonlinearities that make us human will still kind of keep us front and center. We have to figure out how to leverage these platforms to better assist us in our creative work, he says. He asks if companies are shooting themselves in the foot when they cut back on their design capabilities. "Are we shooting ourselves in the foot where the innovative capability is then hamstrung? You know, and how is that company going to poise itself as we emerge"
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