The Next Big Idea Club Nominee

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michaelseeker. book it was a next big idea club nominee i was very honored by that and um yeah so i hope if these ideas resonate with people i hope that they give people hope that there is a new story of behavior change in town and this time it's got a happy ending love it awesome michael thank you so much for bringing this new perspective to all of us well that's another podcast crossed off you're listening to do list i hope that you enjoyed this conversation make sure to grab the book you can find the link for that in the show notes at beyond the to-do list calm slash blinkist.

This week I was privileged to welcome Michelle Segar to the show to discuss her new book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. Michelle is a researcher at The University of Michigan who studies sustainable behavior change and the science of habits. In this conversation Michelle unpacks the science behind our choices and explains how thinking around behavior change has often made the mistake of an all or nothing approach to changing our habits and lifestyle.

The Joy Choice offers a fresh, brain-based solution that turns the old behavior-change paradigm on its head. This groundbreaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests really drives the consistent choices that power sustainable change.

Michelle Segar, PhD is an award-winning lifestyle coach and sustainable behavior change researcher at the University of Michigan. For nearly three decades, she has pioneered methods to create sustainable healthy behavior changes that are being used to boost patient health, employee well-being, and gym membership retention.

Website: https://michellesegar.com

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