3min chapter

This Week in Digital Marketing cover image

Matt Diggity talks about YouTube Growth, E-E-A-T, Topical Authority, Angel Investing, and Delegation on EP11 of TWIDM

This Week in Digital Marketing

CHAPTER

YouTube Marketing

YouTuber Stanley Loop is a French guy who lives in Chiang Mai. He only makes a video like once per month, but he shoots for the fences every time he shoots for a home run. We got a win-win situation set up for one of our health sites. The YouTube part of the business is making money by itself. And then another thing I think of is like when we sell this business, it's not just a content site anymore. It's multimedia. It's got video and multiple traffic sources, multiple revenue sources too. So it's probably going to get a high multiple on the exit.

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