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#103: Should You Add TikTok to Your Marketing Strategy?

Marketing Made Simple

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How to Build a Successful TikTok Channel

JJ: I think sometimes brands get confused about just trying to get more followers, more likes and be more entertaining compared to actually using the platform to sell a product. He says if that thing that makes you go viral does not lead directly to someone paying you for your business, product or service, then you now have not that that viral video is a waste of your time. "I advocate to people do not worry about going viral with everybody," he says. 'You want to be loved by that small group of people that love your product'

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