Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
00:00
The Importance of Being a Good Marketer
I learned mostly that there wasn't anyone who was going to teach me to be a marketer or a brand manager. I ended up having 40 people working for me, even though none of them were direct reports. We shipped Fahrenheit 451 based on Ray Bradbury's novel. Two days after we shipped it, I got a call on my office from Herbie Hancock. And he says, man, I just want to tell you, I just finished the game.
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