In this chapter, they discuss the importance of instilling a strong culture in a company. They explain that a logo may not necessarily convey what the company stands for, but a strong culture can. They recommend a book called 'Delivering Happiness' by Tony Shay for learning how to intentionally create a strong culture.
If he could travel back through time to 1999 (in a Lambo, not a DeLorean), what advice would millionaire entrepreneur Andy Frisella give to his younger, inexperienced self? It's the same advice he'd give anyone on ground zero of building their empire.