2min chapter

The $100 MBA Show cover image

MBA2592 How to Make More Money & Scale Your Business by Going Upmarket

The $100 MBA Show

CHAPTER

Strategic Market Segmentation for Business Growth

This chapter explores the strategy of catering to various market segments, from low to high-end customers, and highlights the importance of clear product differentiation. Using Tesla as a key example, it illustrates how effective market segmentation can lead to successful expansion and customer satisfaction.

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