2min chapter

The New Music Business with Ari Herstand cover image

Indie Band Played 50 States on $50 and Grossed $80K

The New Music Business with Ari Herstand

CHAPTER

The Merchandise Game

There were some times where people were encouraging us both vocally and financially to keep playing. There was a dude in the crowd who offered to pay us like I think a couple hundred bucks to do an entire set. We didn't even do as much music. Richard came out and did like a Jack Johnson cover solo while everyone was going and getting like free tequila shots or something. So we definitely, you know, a lot of audibles, but that's what made it fun. Was like not every note. Not no two. It's great.

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