Design Matters: Adam Grant
TED Business
00:00
Are You Selling These Ads to Generate Revenue?
The best predictor of the performance of a book team is their belief that it will have a positive impact on travellers. The only one that really mattered was feeling that your work makes a difference in the lives of others, you say. "I had never thought to connect that team to the ultimate readers who benefited from the books," he says. 'Maybe we should design jobs this way'
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