BDTP. Creative SEO for SaaS with Monica Lent
UI Breakfast: UI/UX Design and Product Strategy
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Email and Sass Marketing
The biggest sauce for us is that they convert when they're ripe for adopting a new tool and that happens like once every five years, basically. Email nurturing helps. We have amazing Katarina on the team that specifically goes into email and sass marketing communities and interacts with people on our behalf. It's like from 30 to 60 interactions per week or something like that. And these are all human conversations, not about usalists always, but just being there.
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