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Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Earn Your Happy
The Seven Principles of Reciprocation
The first one is reciprocation. The idea that we all feel obligated to give back to others who have first given to us. If somebody invites us to a party we should invite them to one of ours if somebody remembers our birthday with a card we should remember theirs with a card to. I mean it's just a social obligation you're supposed to do that and it's true in every human culture. We have very nasty names for people who violate that. People without giving in return, or takers or ingrates or teenagers.
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