E-Commerce Evolution in Latin America

This chapter examines the growing concerns around scams and customer satisfaction on Mercado Libre in Brazil, while emphasizing its competitive edge over international giants like Amazon. It highlights the critical role of logistics and market dynamics in shaping e-commerce in the region, combined with the expanding influence of fintech solutions like Mercado Pago. The discussion also addresses the transformational impact of artificial intelligence on operational efficiency and customer interaction in both e-commerce and financial sectors.