24: Cold calling vs social selling: Prospecting techniques, time management, and the biggest prospecting mistakes - Eric Iannello, Falkon & Nick Phillips, People Data Labs
Outbound Kitchen - B2B Sales Podcast
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How to Use Different Channels to Engage Prospects
Nick: A lot of SDRs think that they have to spam an entire company and just cut and paste the same generic, like either message. They're sending it to so many like 50 people at a company instead of the three people you actually need to talk to. That's one thing I see a lot of people doing is going after the wrong people that have no need for your product because you accidentally emailed like the janitor at the company. The old school thought would be the same of like how many cold calls you make,. But there's a statistic that goes with each of those.
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