s05e109 | How Advertising Became Totally Cringe, with Isaac Simpson
Calmversations
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The Benefits of Base Marketing
Cigarettes are always going to be edgy and cool, no matter what they try and do. Why can't there be a beer that says this gets you really drunk? Yeah. Get drunk. There's also an issue of liability. This is just what I'm thinking of like all of the if Corona came out and said, get drunk, you know, or whatever. And then somebody does that some teeny way and yeah, somebody's gonna sue. The longhouse wins because it has risk aversion in its core,. It doesn't want to be the cult of safety is right.
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