The Evolution of Kellogg: From Cereal to Snacks

This chapter examines the steep decline in adult consumption of sweetened cereals and its impact on Kellogg's business strategy. It delves into the company's transformation from a cereal-centric model to a diversified snack portfolio, culminating in the decision to split into two independent entities.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app