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Getting inside your ideal customer's limited consideration set with Peep Laja
How to Win podcast with Peep Laja
VC Money Is a Nice Thing to Have
If you think about a project management tool, click up our Zana, Monday.com and who else is in there here. The third way to get into the consideration set is to win on things beyond the product. You're not more innovative, although you cannot be objectively worse. And then you add your own story, your positioning, your messaging,. Your content marketing place, all on top of that.
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