15min chapter

eCommerce Fuel cover image

Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai Foods

eCommerce Fuel

CHAPTER

From TikTok to Candy: A Journey of Entrepreneurship

This chapter discusses the speakers' exploration of TikTok's future and the potential for Amazon's acquisition. It details their entrepreneurial journey from a successful niche brand to creating a freeze-dried candy company, emphasizing the importance of market research and innovation. The chapter also highlights the challenges faced in scaling the business and the pivotal moments that led to breakthroughs in retail.

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