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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
Building Your Own Brand With Creators in Mind
The theme of 2023 for me is focus. And, you know, I'm stepping away from a lot of these consulting and advisor roles to think about launching my own brands in partnership with creators. So we have a lot of synergies with our supply chain. Or maybe it's that they're in different categories, but they're targeting the same consumer. The marketing funnel is really often, you just have to acquire one consumer and then you start introducing them to the other brands.
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