3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 256: The Business of UX Writing with Yael Ben-David

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Importance of Knowing Your Goals

UX writers should take a high level view of the company goals, says John Defterios. Knowing your goal should always be top of mind, he adds. After that you kind of filter and create a short list of the goals where UX writing can have an impact. And then after that, I've sort of adapted the rice paradigm, which is talking about like the reach, how many users the impact.

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