The 1000 True Fans Mentality

#639 Having your audience along for the ride as you create digital products to serve them is an incredible tool that increases engagement and connection. But is it wise to use this same strategy for physical products? With knockoffs being a massive concern, is it safe to use open platforms like Kickstarter to fund and launch your best ideas? Those are some of the questions I explore with my returning guest, Jeff Sheldon. He is the founder of Ugmonk, a design studio focused on impeccably crafted home, office, and clothing products. This chat gives us an inside look at what it takes to turn your vision into something tangible and successfully compete in the premium market. Jeff and I discuss the realities of manufacturing and distribution, share advice for finding a niche, and debate the pros and cons of selling digital and physical products. With additional tips for working from home and using ads to find new customers, there's something here for any entrepreneur! Show notes and more at SmartPassiveIncome.com/session639.

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