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8min chapter
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Why Lead?
Rethinking Customer Retention vs. Acquisition
This chapter challenges the belief that retaining current customers is always more cost-effective than acquiring new ones, urging a focus on value rather than just costs. It emphasizes the need for businesses to strategize around acquiring high-value customers while balancing retention to foster a healthier customer base.
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