533: These 2 Strategies Are Making The Biggest Impact On Our Client Results
Embodied CEO
00:00
The Importance of Message in Marketing
Messaging and the way that you talk to your audience is going to make the biggest impact. And so where I see this playing out right now a lot is in offer positioning. We've had a few clients that we've helped come up with a new offer, a downsell or an upsell to what they currently sell. Add copy and creative. It's angles, it's webinar titles, it's pulling out pain points and frustration from their ideal customer. That allows our team of copywriters and designers to absolutely nail the mark on what they produce.
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