S2 E61 - Crafting a Narrative with Data Storytelling | LinkedIn Live
Stacking Growth | The B2B Marketing Podcast
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Four Step Prep Framework for Data Storytelling
Knowing your audience at any point in time and marketing, no matter what you're doing, this is of the utmost importance. How familiar are these people with the data, with the numbers that you're going to be presenting? And understanding those things should really help influence that story that you try to tell or the visuals you use. If my eyes start to glaze over, it looks like I'm multitasking. Trying to know the person that you're delivering this presentation to, that should have a huge influence on how you tell that story.
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